Fenjiu Liquor
Zhipeng Zhang
Packaging Design Fenjiu Liquor by Zhipeng Zhang Fenjiu is packaging designed for a Chinese liquor. The bottle is made of glass with a blue transparent sprayed finish. The bottle body has eight sides, and the cap is shaped like an apricot flower. The pattern on the top of the bottle is formed in four layers that recall waves. Bronzing is applied to the bottle, and the outer box is made of black special paper with bronzing. The bottle holds 500 ml and stands 25.5 cm high. The design combines traditional window flower motifs with a modern form to present Chinese culture to younger consumers.
A' Design Award Winner
Fenjiu Liquor by Zhipeng Zhang is a winner of the A' Packaging Design Award. Fenjiu Liquor earned the A' Design Award in 2020 and is showcased on Packaging Design Winners among other outstanding designs. Explore the project details, discover other works by Zhipeng Zhang and see why Fenjiu Liquor design sets itself apart from its competition.
About Fenjiu
Packaging Design Fenjiu Liquor by Zhipeng Zhang Fenjiu is packaging designed for a Chinese liquor. The bottle is made of glass with a blue transparent sprayed finish. The bottle body has eight sides, and the cap is shaped like an apricot flower. The pattern on the top of the bottle is formed in four layers that recall waves. Bronzing is applied to the bottle, and the outer box is made of black special paper with bronzing. The bottle holds 500 ml and stands 25.5 cm high. The design combines traditional window flower motifs with a modern form to present Chinese culture to younger consumers. Fenjiu earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Zhipeng Zhang
Packaging Design Shiwanyubingshao Liquor by Zhipeng Zhang
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