Hopapops Healthy Snack Food
Angela Spindler
Packaging Design Hopapops Healthy Snack Food by Angela Spindler Project tasks: Naming, brand creation and packaging design for popped water lily seeds, targeted at US consumers. The challenge was how to grab a market that hasn’t necessarily heard of the key ingredient, water lily seeds. The solution, to focus on shelf shout, simple information hierarchy and prominent ingredient visuals. The illustration, which makes up both the front and back of the packaging, drives home the product and flavor variant. The uneven nature of the Hopapops brand mark typography adds a cheeky bounce to the packs, complimenting the fun tone of voice created for the brand.
A' Design Award Winner
Hopapops Healthy Snack Food by Angela Spindler is an esteemed winner of the A' Packaging Design Award. Hopapops Healthy Snack Food earned the A' Design Award in 2020 and is showcased on Packaging Design Winners among other exceptional designs. Explore the project details, discover other works by Angela Spindler and see why Hopapops Healthy Snack Food design sets itself apart from its competition.
About Hopapops
Packaging Design Hopapops Healthy Snack Food by Angela Spindler Project tasks: Naming, brand creation and packaging design for popped water lily seeds, targeted at US consumers. The challenge was how to grab a market that hasn’t necessarily heard of the key ingredient, water lily seeds. The solution, to focus on shelf shout, simple information hierarchy and prominent ingredient visuals. The illustration, which makes up both the front and back of the packaging, drives home the product and flavor variant. The uneven nature of the Hopapops brand mark typography adds a cheeky bounce to the packs, complimenting the fun tone of voice created for the brand. Hopapops earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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