Bel Gusto Packaging
Olha Takhtarova
Packaging Design Bel Gusto Packaging by Olha Takhtarova Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish.
Silver A' Design Award Winner
Bel Gusto Packaging by Olha Takhtarova is a distinguished winner of the A' Packaging Design Award. Bel Gusto Packaging earned the Silver A' Design Award in 2021 and is showcased on Packaging Design Winners among other exceptional designs. Explore the details of the project, discover other works by Olha Takhtarova and see why Bel Gusto Packaging design rises above its competition.
About Bel Gusto
Packaging Design Bel Gusto Packaging by Olha Takhtarova Bel Gusto is a packaging design for a line of fresh pasta made from durum wheat. The packaging is styled as a postal parcel sent from Italy. Postage stamps, postmarks, hand-drawn illustrations of Italian historical places and an imitation of kraft paper are used. A viewing window allows the buyer to see the pasta inside the box before purchase. Colored stripes of the same saturation and brightness separate the different pasta shapes within the line. The packages are printed on PET film with selective varnish. Bel Gusto earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated works are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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