Lowen Packaging
China Resources Snow Breweries
Packaging Design Lowen Packaging by China Resources Snow Breweries Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.
Silver A' Design Award Winner
Lowen Packaging by China Resources Snow Breweries is a winner of the A' Packaging Design Award. Lowen Packaging earned the Silver A' Design Award in 2022 and is showcased on Packaging Design Winners among other outstanding designs. Explore the details of the project, discover other works by China Resources Snow Breweries and see why Lowen Packaging design stands out from its competition.
About Lowen
Packaging Design Lowen Packaging by China Resources Snow Breweries Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise. Lowen earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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