Rooeein Packaging
Iman Alemozaffar
Packaging Design Rooeein Packaging by Iman Alemozaffar Rooeein is a packaging design for automotive air and oil filters. The packaging uses a green color scheme and the image of a leaf. The leaf refers to nature, where leaves help clean the air, much as a filter cleans the air for an engine. The main visual idea came from the image of a road passing through a dense forest, and the same image shaped the colorful brand identity. The design helps the product stand out in the store environment. The leaf concept was also applied across the marketing and advertising materials of the brand.
Bronze A' Design Award Winner
Rooeein Packaging by Iman Alemozaffar is an esteemed winner of the A' Packaging Design Award. Rooeein Packaging earned the Bronze A' Design Award in 2022 and is showcased on Packaging Design Winners among other exceptional designs. Explore the project details, discover other works by Iman Alemozaffar and see why Rooeein Packaging design stands out from its competition.
About Rooeein
Packaging Design Rooeein Packaging by Iman Alemozaffar Rooeein is a packaging design for automotive air and oil filters. The packaging uses a green color scheme and the image of a leaf. The leaf refers to nature, where leaves help clean the air, much as a filter cleans the air for an engine. The main visual idea came from the image of a road passing through a dense forest, and the same image shaped the colorful brand identity. The design helps the product stand out in the store environment. The leaf concept was also applied across the marketing and advertising materials of the brand. Rooeein earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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