Hao Prawns Seasoning Packaging
Jin Zhang
Packaging Design Hao Prawns Seasoning Packaging by Jin Zhang Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.
A' Design Award Winner
Hao Prawns Seasoning Packaging by Jin Zhang is a winner of the A' Packaging Design Award. Hao Prawns Seasoning Packaging earned the A' Design Award in 2024 and is showcased on Packaging Design Winners among other remarkable designs. Explore the project details, discover other works by Jin Zhang and see why Hao Prawns Seasoning Packaging design stands out from its competition.
About Hao Prawns
Packaging Design Hao Prawns Seasoning Packaging by Jin Zhang Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand. Hao Prawns earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and independent academic review, where nominated works are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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