Avand Pastry
Masoud Najafi Amirkiasar
Packaging Design Avand Pastry by Masoud Najafi Amirkiasar Avand is a packaging series created for a boutique pastry brand. The range includes three cake boxes, a cookie box and a paper cup. Hand brush painting is combined with digital art to form free shapes that resemble a work of art. Deep green and gold are used as the primary brand colors. The painted surfaces reflect the handmade nature of the pastry and the care taken during production. A dynamic identity approach is applied, so the packages carry varied artistic impressions rather than a single fixed pattern.
A' Design Award Winner
Avand Pastry by Masoud Najafi Amirkiasar is a highly esteemed winner of the A' Packaging Design Award. Avand Pastry earned the A' Design Award in 2025 and is showcased on Packaging Design Winners among other remarkable designs. Explore the project details, discover other works by Masoud Najafi Amirkiasar and see why Avand Pastry design sets itself apart from its competition.
About Avand
Packaging Design Avand Pastry by Masoud Najafi Amirkiasar Avand is a packaging series created for a boutique pastry brand. The range includes three cake boxes, a cookie box and a paper cup. Hand brush painting is combined with digital art to form free shapes that resemble a work of art. Deep green and gold are used as the primary brand colors. The painted surfaces reflect the handmade nature of the pastry and the care taken during production. A dynamic identity approach is applied, so the packages carry varied artistic impressions rather than a single fixed pattern. Avand earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and independent academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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