Pepsi Electric 2024 Influencer Kit
PepsiCo Design and Innovation
Packaging Design Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.
Golden A' Design Award Winner
Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation is an esteemed winner of the A' Packaging Design Award. Pepsi Electric 2024 Influencer Kit earned the Golden A' Design Award in 2025 and is showcased on Packaging Design Winners among other outstanding designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Pepsi Electric 2024 Influencer Kit design rises above its competition.
About Pepsi Electric 2024
Packaging Design Pepsi Electric 2024 Influencer Kit by PepsiCo Design and Innovation Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch. Pepsi Electric 2024 earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original concepts with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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