Congtai Huofenzi Baijiu Packaging
Wen Liu
Packaging Design Congtai Huofenzi Baijiu Packaging by Wen Liu Congtai Huofenzi is a packaging design for a Chinese baijiu aimed at young consumers. The visual concept is based on the movement of water and the active nature of liquor molecules, expressed through a central motif named the Eye of Vitality. The bottle carries a dynamic embossed texture and a brand emblem inlaid on a resin plaque. A contoured indentation at the center of the bottle supports a comfortable grip. The outer box is wrapped in wood-grain paper, while layered specialty papers form a flowing pattern that recalls mountains and rivers.
Golden A' Design Award Winner
Congtai Huofenzi Baijiu Packaging by Wen Liu is an esteemed winner of the A' Packaging Design Award. Congtai Huofenzi Baijiu Packaging earned the Golden A' Design Award in 2026 and is showcased on Packaging Design Winners among other exceptional designs. Explore the project details, discover other works by Wen Liu and see why Congtai Huofenzi Baijiu Packaging design sets itself apart from its competition.
About Congtai Huofenzi
Packaging Design Congtai Huofenzi Baijiu Packaging by Wen Liu Congtai Huofenzi is a packaging design for a Chinese baijiu aimed at young consumers. The visual concept is based on the movement of water and the active nature of liquor molecules, expressed through a central motif named the Eye of Vitality. The bottle carries a dynamic embossed texture and a brand emblem inlaid on a resin plaque. A contoured indentation at the center of the bottle supports a comfortable grip. The outer box is wrapped in wood-grain paper, while layered specialty papers form a flowing pattern that recalls mountains and rivers. Congtai Huofenzi earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with excellent technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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