Cervinago Rosso Packaging Design
Luigi Mazzei
Packaging Design Cervinago Rosso Packaging Design by Luigi Mazzei In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle.
Bronze A' Design Award Winner
Cervinago Rosso Packaging Design by Luigi Mazzei is a winner of the A' Packaging Design Award. Cervinago Rosso Packaging Design earned the Bronze A' Design Award in 2019 and is showcased on Packaging Design Winners among other exceptional designs. Explore the project details, discover other works by Luigi Mazzei and see why Cervinago Rosso Packaging Design design stands out from its competition.
About Cervinago Rosso
Packaging Design Cervinago Rosso Packaging Design by Luigi Mazzei In the early 1940s, a cinematographic current called "noir" took hold. The main protagonist turned out to be a dark lady, seductive and elegant, wearing dark clothes. The identity represented with the label design is inspired by Billy Wilder’s film "Double Indemnity". Label’s background and typeface lettering of Cervinago recalls the hidden content of the bottle and the dark lady's lipstick. Geographical production area prevails in the other typefaces. Infographics on the back label highlight the main features of the bottle. Cervinago Rosso earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new concepts with skillful innovations, and are selected by a grand jury, as noteworthy entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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