Hou Juice Drink Packaging
Leng Chen
Packaging Design Hou Juice Drink Packaging by Leng Chen Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.
Golden A' Design Award Winner
Hou Juice Drink Packaging by Leng Chen is a highly esteemed winner of the A' Packaging Design Award. Hou Juice Drink Packaging earned the Golden A' Design Award in 2020 and is showcased on Packaging Design Winners among other exceptional designs. Explore the details of the project, discover other works by Leng Chen and see why Hou Juice Drink Packaging design stands out from its competition.
About Hou Juice
Packaging Design Hou Juice Drink Packaging by Leng Chen Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers. Hou Juice earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with excellent professional planning, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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