Stubborn Soda Cans Packaging

Packaging Design Stubborn Soda Cans Packaging by PepsiCo Design & Innovation For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.