From the Forest of Rusk Snacks

Shoichiro Takei

Packaging Design From the Forest of Rusk Snacks by Shoichiro Takei From the Forest of Rusk is a packaging design for a rusk snack sold in supermarkets and mass retailers in Japan. The design is based on the world of a picture book and shows animals that live in the Forest of Rusk. Each animal character is formed from the rusk itself, photographed as an actual product rather than created with computer graphics. The size of the eyes, nose and mouth was adjusted in millimetres to make each character appealing. The package measures 140 by 210 by 40 millimetres. New animals can be added as new flavours are introduced.

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