MTN Dew Cake-Smash Beverage Packaging

Packaging Design MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.