Urbrew FirstWort001 Craft Brew Package

Jansword Zhu

Packaging Design Urbrew FirstWort001 Craft Brew Package by Jansword Zhu First Wort, Road and line share the same Chinese character, which has a playful rebus to remind consumers of the punch of the product: the Orange line. Orange line and license plate remind consumers of traffic, motor culture, and the extending vertical structure shows a strong feel of speed which implies the attitude of always being on the road and always being brave in life. The whole design reflects the smell of Superflat which is a visual trend.


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