Packaging Design Heivy Liquid Collagen Rebranding by Jessica Yang Heivy symbolizes vitality, health, and the everlasting well-being we all wish to maintain. Every color, element, and formatting choice made during the rebranding process visually expresses these cherished values. The design's purpose is not only to be recognizable but to take the physical form of what good health looks like. With careful composition and thoughtful execution, Heivy collagen rebranding project brings a whole new spirit and look-making consumers feel youthful and lively, but most importantly, like their general health is a priority.