Packaging Design Gui Jiu Shi Jia Alcoholic Beverage Packaging by Wen Liu Taking Gui as beauty, the design explored and sorted out the regional characteristics, history and culture, and craft style of Guijiu from the inside out, with a philosophical shape of a circle in a square, a hospitable bird, mysterious and noble purple, and good surface texture, to meet a balance of co-existence through the improvement of internal quality and external properties. It is a harmony which involves cultural transmission that emphasizes the trait of pursuing excellence and a perceptible and vivid regional identity.