Packaging Design Shangfang Large Seal Script Building Block Packaging by Zhong Huang This case is a gift box package designed for the building block toy Shangfang Large Seal Script . To visualize the deep heritage and charm of traditional Chinese culture, it is intended to reveal the multipurpose of the package for building block toy and more reasonable storage of components. Inspired from the jade seal, or the emperor’s seal symbolizing the supreme power in ancient times of China, it is designed as a square tray and lid box conferring a deep meaning.