JO-CHU Sake Bottle
Eisuke Tachikawa
Packaging Design JO-CHU Sake Bottle by Eisuke Tachikawa Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.