Fisj canned fish packaging concept

Packaging Design Fisj canned fish packaging concept by Simen Wahlqvist The design of "Fisj", by Simen Wahlqvist, is done in such a way that the viewer instantly gets the concept without even having to read the text on the package. The visual of the tin opener shaped like a hook tells a story without using words at all, instead it alludes to how the product got from the sea, to the supermarket shelves and eventually onto a slice of bread.