Graffetta Logo, packaging identity
Neom
Packaging Design Graffetta Logo, packaging identity by Neom It was needed to espress the value of the Graffetta Estate trhough an iconic visual that could cross all the four variant of the range, different but with a visible family feeling. The inspiration arrived from the real story of the land: an ancient coral reef. The magpie, representing the present terroir, keep in mouth a coral, representing the ancient reef: the present recognise the value of its past and they both fly together toward future. The concept has been expressed by print technology that exalted the differences also through tactile sensation.