Cusqueña Packaging Design
Guillermo Dufranc
Packaging Design Cusqueña Packaging Design by Guillermo Dufranc Being the most important beer of Peru, Cusqueña wanted to embody their national ADN on their brand and packaging design. The challenge consisted on a thoughtful redesign to express the local Inca identity on every inch of the package. Thus, the logo badge was personalized with a slight detail to resemble the 12 angles stone, a famous piece of the Machu Pichu architecture.