Packaging Design Traditional festival in Japan Gift towel package by Yuta Takahashi We designed gift towels for traditional festival in Japan, Ehime. We did its package with "Imabari towel" which is produced in Ehime for aiming to fuse a tradition and an innovation. The box is made of paulownia wood. It is suitable for storing towels so that it has the quality of being moistureproof. The white packaging symbolizes the color of the towel. And by the collaboration with the calligrapher Mami, the words of thanks to those who supported the festival are written on it.