Don Chiku Tequila Packaging Design

Packaging Design Don Chiku Tequila Packaging Design by Valerii Sumilov In this project the design agency had to consider the special attitude towards tequila, especially among the people making up the target audience for this product type. It's a drink for those, who crave vivid experiences and tickling emotions, a drink for the bold and the brave. That is why the overall design concept was based on the style of the Mexican death cult and the recognizable aesthetics associated with this well-known visual style.