Packaging Design Kartveli Brandy Packagin Design by Valerii Sumilov The main idea for this product was creating an image that would be instantly identified as truly Georgian, respecting century-old traditions and embodying the rich history of this people. The first step in creating such an image was the naming process. And the design is a logic development of this process, combining various techniques and patterns that would make the product look like a genuine Georgian cognac.