Gü Puds Dessert packaging

Packaging Design Gü Puds Dessert packaging by Springetts Brand Design The project was to redesign the range's packaging to reflect the indulgent, high-quality nature of the desserts. The final designs provide visual sensorial triggers to help subconsciously awaken the anticipation of each dessert experience. Each pack's creative ignition point starts at the word Gü and bursts outwards to create each unique flavour sensation. The design shows visual explosions of pleasure that create a distinct and unique language for the Gü brand and engage with consumers by offering something more than conventional food photography.