Packaging Design Ipek Shampoo Bottle by Musa Çelik Ipek is the hair care brand of L’Oreal and it is market leader of shampoo category budget segment in Turkey. A feminine and curvy packaging design was prepared for Ipek based on powerful woman concept. Consumer expectations, category codes and latest trends were taken into consideration during design process of the package. The package was designed based on an intensive research and design know-how. It also got full marks from consumer tests.