Packaging Design Euphrat Food packaging by Musa Çelik Fish visuals decorated with garnitures were located at the center. Logo was redesigned with a modern font and a fish figure was used above the “U” for “packed fish” message. A wood texture was preferred to refer marinas’ blue-white concept.Naturalness, appetite appeal and perception were the themes of this packaging design. At the transporting of boxes from cold chain to market shelves there can be some deformations on the boxes such as wetness, humidity and softening with instant heat changes. The box was designed it to be laminated with a different material to avoid that problem.