Packaging Design Incia Liquid Soap by Musa Çelik Incia products contain 100% natural ingredients. Packaging design alternatives which are inline with this claim were prepared. Performance was highlighted with asymmetric and masculine shoulder details. On the other hand, a soft body form was designed for a sense of innocence. A stylized leaf figure was applied to the bottle to emphasize naturalness in an aesthetic way. We have once again emphasized the eco friendly property of the product, designing it %100 recyclable packaging.