Packaging Design Cool Wool Socks by Julia Chernenko (Leta Che) The designer developed a form of packaging for retail sails of socks, a mailing tape for standard postal parcels suitable for any clothes for sending by mail and creative communication of the brand. She created sound interaction between the name and slogans on packaging. The first Cool Wool products are socks which change their length in prints on packaging. Some words in several well-known phrases were changed to accentuate attention on the woolen quality of the product. For internet shop with delivery by post the designer produced a brand mailing tape with a post owl instead of a post dove.