Scarlet Jade Festive Gift Set

Packaging Design Scarlet Jade Festive Gift Set by Shawn Goh Chin Siang The design is inspired by the similar gift-giving tradition of Chinese and Japanese, as a means of passing good wishes and expressing gratitude. As red is a traditionally symbolic colour of happiness, the main packaging box comes in a bright, vibrant red tone adorned with sophisticated hand-drawn auspicious elements. The boldness of the main design body is balanced out by pastel coloured gift bag, creating a modern, youthful vibe.