William's Conserve Jam

Packaging Design William's Conserve Jam by Springetts Brand Design The client wanted a jar for a new conserve brand that was bespoke and that people would want to keep in the centre of the table, not hidden away in a cupboard. The inspiration for the design uses the original Histon signpost as a starting point. The windmill, duck pond, and local boot maker were also incorporated into the design. The choice of William’s rather than WMP Hartley for the branding was to distance the brand from the everyday range and to give a more personal feel to the range.