World of Zing Food sauces

Packaging Design World of Zing Food sauces by Springetts Brand Design We began with a new brand essence – ‘flavour beyond ordinary’. This idea was then brought to life through expressive and playful ways of adding flavour to food and drink: a slap of sauce, a scatter of spice and a mix of spirit. These were then visually expressed through traditional, artistic mark-making techniques that capture both the excitement and involvement of adding some zing to your food and drink. The result is a simple, emotive visual identity that lets the product do the talking.