Packaging Design Sands Wine labes by Giovanni Murgia To realize the design of these labels, the research has been carried out on printing techniques, materials and graphic choices, able to represent the values of the company, the history and the territory in which these wines are born. The concept of these labels starts from the characteristic of wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. This concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The three labels together make up a design that represent the winery mission.