Recreation Natural Fragrances

Packaging Design Recreation Natural Fragrances by Angela Spindler Recreation Beauty is an Australian owned, all natural fragrance house based in Sydney’s Bondi Beach. We were commissioned to create a brand that reflected the pure and clean ingredients, the strong and amazing women who use them and the natural outdoor culture of Bondi Beach. The simple clean packaging represents the pure, natural ingredients used in the product. The brand mark was specially designed to embody female empowerment, the stylized, letter ‘R’ being inspired by the iconic image from J.Howard Miller’s WW11 ‘We Can Do It’ campaign poster.