Packaging Design Up And Alive Packaging by Alejandro Stephens The project required the packages artworks for a set of three dried-fruit paper bags. The logo design for the company seller, Up and Alive, was also required. The aesthetics for each bag are designed in a way to make a strong, immediate connection to the niche audience who desire healthy lives. The bags utilise vector elements of fruit shapes and bold hand-drawn lettering to elicit the overall feeling of energy and a sense of reward for consuming on these vitally important snacks for health. The company wordmark also utilises bold lettering, echoing the energetic concepts.