Peppers and Circumstance Sauce

Packaging Design Peppers and Circumstance Sauce by Christia Cheuk-Ying Fung Peppers and Circumstance is a fusion between ingredients and music. Design wise, the brand reflects the roots of the inspiration; the song, "Pomp and Circumstance", while giving it some edge, since it is a hot sauce at the end of the day. The overall tone of the package shows the little nuances of the song by making it flow and incorporates little quirks that display the different levels of spice between the 2 sauces. To do so, icons combined with the different peppers that were used within the sauce were included on the front of the label.