Packaging Design Long Gully Grove Olive Oil Branding by Adrian Fretwell The idea for the design represents the story and background where the olive grove is located in Western Australia. The icon represents the hill to which the grove lies on with the sunsetting behind the hill towards the West. The seven trees on this hill represent the different types of olives that are used in the oil. Then combining the icon with the font Rosella gave it the edge the client was seeking. The label has a metallic copper finish for the icon with the black matt finish, the lamination on the label means the oil does not stain the label too.