Matilde Vicenzi Fruttizie
GIULIA DE ANDREIS
Packaging Design Matilde Vicenzi Fruttizie by GIULIA DE ANDREIS It was a challenge to make Fruttizie’s innovative recipes believable for a brand that always represented the traditional Italian pastry products, as they are characterized by ingredients with added nutritional benefits. Another challenge encountered was to find a new visual language able to be integrated within Matilde Vicenzi’s brand architecture and being able to share its values and its patrimony, while giving the design a modern twist.