Off the Eaten Path (UK) Savory Snack
PepsiCo Design & Innovation
Packaging Design Off the Eaten Path (UK) Savory Snack by PepsiCo Design & Innovation Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.