Off the Eaten Path (UK) Savory Snack
PepsiCo Design and Innovation
Packaging Design Off the Eaten Path (UK) Savory Snack by PepsiCo Design and Innovation Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant based and vegetable snacks with unexpected blends of familiar ingredients. The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag in carton structure stands out at shelf amongst the competition.