Packaging Design Anoor Ice Cream Mousse by ION AVRAM The main concept was to celebrate the diversity of urban, cosmopolitan women and link it to positive emotional states and to flavors. The designer used folding cardboard instead of plastic, because it is a natural material, and it inspires trust. The cube-shaped box links it to an ice cube, and turns it into an unconventional and cool product. The design is minimalist, it brings a human touch by showing faces, emotions. Each flavor is linked with an emotional state: eccentric for peanuts, childish for raspberries and happy for chocolate.