Packaging Design Bertolini and Figli Branding and Packaging Identity by Neom The design expresses the values of the brand and the uniqueness of the product that intersect to form a whole. On the one hand the brand represents the family, unity and direction towards the radiant future. On the other hand there is the naturalness, the sweetness and the fragrance of the product made entirely by the expert hands of the Bertolini family. Design wants to communicate and represent the wealth of a united family that is capable of creating a product with absolutely unique characteristics.