50 Years Beer Can
I MEAN IT
Packaging Design 50 Years Beer Can by I MEAN IT 2019 is Turk Tuborg’s 50 years in Turkey. 'I Mean It Agency' created the 50 Years Anniversary campaign & logo design. The starting point was the word 'fifty' which is written as 'Elli' in Turkish. Typographic packaging concept was designed based on keywords related to Tuborg's brand and production values. The designs included the word 'elli' (which means 'fifty' in Turkish) such as Experimentality, Intellectuality, Timeliness, Up-to-dateness.