Packaging Design Mao Tai Chun Liquor by Zeng Li as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined Mao Tai Liquor culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP can a new generation of young people cognition contributed to the traditional Chinese fashion elements