Old Parr Branding and Redesign
Laurent Hainaut
Hoʻolālā ʻUhi Old Parr Branding and Redesign na Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.
Mea lanakila i ka makana A' Design Award Kālā
He mea lanakila i mahalo nui ʻia ʻo Old Parr Branding and Redesign, na Laurent Hainaut, ma ka hoʻokūkū A' Makana Hoʻolālā ʻUhi. Ua lanakila ka hoʻolālā Old Parr Branding and Redesign i ka makana A' Design Award Kālā i ka makahiki 2020, a ke hōʻike ʻia nei ma Packaging Design Winners me nā hoʻolālā kupaianaha ʻē aʻe. E ʻike pono i nā kikoʻī o ka hana, e ʻike i nā hana ʻē aʻe na Laurent Hainaut, a e ʻike i ke kumu e kū aʻe ai ka hoʻolālā Old Parr Branding and Redesign ma waena o nā hoa hoʻokūkū.
No ka hoʻolālā Old Parr
Hoʻolālā ʻUhi Old Parr Branding and Redesign na Laurent Hainaut Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand. Ua lanakila ka hoʻolālā Old Parr i ka makana A' Design Award Kālā, he pae hanohano koʻikoʻi o ka A' Design Award & Competition. Hoʻohui nā hoʻolālā o ka makana A' Design Award Kālā i ka noʻonoʻo haku me ka hoʻolālā holomua, a ua koho ʻia e kekahi papa loiloi nui he mau hana kūlana kiʻekiʻe ma ko lākou mau māhele ponoʻī, ma hope o ka loiloi kālaiʻike kaulike, kūpono i nā loina, hoʻokumu ʻia ma ka maikaʻi o ka hana a hoʻokae ʻole, kahi i koho pāloka ʻia ai nā papahana i koho ʻia ma ke kaʻina o ka loiloi a nā hoa loea me ka ʻike ʻole i ka mea nāna ka hana, e like me nā ana loiloi i hoʻoholo mua ʻia a loaʻa i ka lehulehu.
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Hui Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award i kekahi hui hoʻolālā kūikawā i lanakila i ka makana, piha i ka hana hou a me ka noʻonoʻo haku, ma ke ʻano he Hui Hoʻolālā o ka Lā. E ʻike i nā papahana kū hoʻokahi a piha i ka noʻonoʻo haku ma ka hoʻolālā hale, ka hoʻolālā maikaʻi, ka hoʻolālā lole, ka hoʻolālā kiʻi a me ke kālaimanaʻo hoʻolālā, na nā hui hoʻolālā alakaʻi a puni ka honua.
Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi papahana hoʻolālā kūikawā e hōʻike ana i ka maikaʻi loa o ka hoʻolālā ma ke ʻano he Hoʻolālā o ka Lā. I kēia lā, hauʻoli nui mākou i ka hōʻike ʻana i kekahi hoʻolālā kūlana kiʻekiʻe i lanakila i ka makana, e hoʻololi ana i ke ao no ka maikaʻi ma o kona kūlana hoʻolālā kiʻekiʻe.
Loaeʻa Hoʻolālā o ka Lā Koho ʻia e ka A' Design Award & Competition, hoʻohanohano ka Loaeʻa Hoʻolālā o ka Lā i nā mea hoʻolālā kaulana loa nāna e hoʻomaikaʻi i ko kākou ao me nā huahana a me nā papahana kūlana kiʻekiʻe e pono ai a e holomua ai ke kaiāulu. E mākaʻikaʻi i nā waihona hana a nā mea hoʻolālā kūlana honua, nā mea hoʻolālā hale kaulana a me nā mea haku hana hou.
Hoʻohanohano Mea Hoʻolālā o ka Lā I kēlā me kēia lā, hoʻohanohano ka A' Design Award & Competition i kekahi mea hoʻolālā kūikawā loa, mea hoʻolālā hale kaulana, alakaʻi noʻonoʻo haku a i ʻole mea haku hana hou, nona nā hana i koho ʻia ma muli o ko lākou maikaʻi he laʻana kūlana kiʻekiʻe o ka hoʻolālā maikaʻi, ma ka Hoʻohanohano Mea Hoʻolālā o ka Lā. E mākaʻikaʻi i nā waihona hoʻolālā i lanakila i ka makana.
Manaʻo Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi manaʻo hoʻolālā hou loa a i ʻole manaʻo haku e hōʻike ana i ka noʻonoʻo kū hoʻokahi a me nā hāʻina kūpono e hoʻohana ʻia, ma ke ʻano he Manaʻo Hoʻolālā o ka Lā. E ʻike i nā manaʻo kumu kupaianaha i lanakila i ka makana, nā ala hana hou a me nā hihiʻo hoʻoulu manaʻo mai nā wahi a puni ka honua.
Inoa Kālepa Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi inoa kālepa hanohano i alakaʻi ʻia e ka hoʻolālā, ma ke ʻano he Inoa Kālepa Hoʻolālā o ka Lā, me ka ʻimi ʻana i ke ʻano kū hoʻokahi, ka hihiʻo noʻonoʻo haku, nā huahana a me nā papahana ʻoihana o nā ʻoihana a me nā hui hana hou. E ʻike i nā inoa kālepa i lanakila i ka makana a me kā lākou mau hoʻolālā kupaianaha.
Au Hoʻolālā o ka Lā I kēlā me kēia lā, ʻimi ka A' Design Award & Competition i kekahi au hoʻolālā kū hoʻokahi, me ka hōʻike ʻana i nā kaila e puka mai nei, nā manaʻo nani e loli nei a me nā ala noʻonoʻo haku hou ma ka hoʻolālā hale, ka hoʻolālā lole, ka noʻeau, nā kiʻi, nā huahana a me nā mea hou aku, ma ke ʻano he Au Hoʻolālā o ka Lā. E ʻike i nā au hoʻolālā hou loa i kēia lā.
ʻO kāu hoʻolālā anei ka mea lanakila aʻe?
Hōʻike ʻia nā hoʻolālā i lanakila i ka A' Design Award ma Packaging Design Winners i ko mākou poʻe puni hoʻolālā a puni ka honua.
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