Lay's More Belgian Really Impossible Food Package Design
PepsiCo Design and Innovation
Desain Bungkusan Lay's More Belgian Really Impossible Food Package Design dening PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.
Pemenang A' Design Award Perak
Lay's More Belgian Really Impossible Food Package Design dening PepsiCo Design and Innovation minangka pemenang ing A' Bebungah Desain Bungkusan. Lay's More Belgian Really Impossible Food Package Design menang A' Design Award Perak ing 2023 lan dipamerake ing Packaging Design Winners bebarengan karo desain ngédab-édabi liyane. Mangga priksa proyek kanthi luwih rinci, tepangi karya liyane saka PepsiCo Design and Innovation lan mangerteni sebabe desain Lay's More Belgian Really Impossible Food Package Design katon unggul ing antarane para saingane.
Bab Lay's More Belgian Really Impossible
Desain Bungkusan Lay's More Belgian Really Impossible Food Package Design dening PepsiCo Design and Innovation Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones. Lay's More Belgian Really Impossible menang A' Design Award Perak, tataran panghargaan pinunjul ing A' Design Award & Competition. Desain pemenang A' Design Award Perak nggabungake pamikiran inventif karo desain tingkat dhuwur, lan dipilih dening dewan juri agung minangka karya unggul ing kategorine dhewe-dhewe, sawisé telaah akademis kanthi adil, manut etika, adhedhasar mutu karya lan mandhiri, kanthi karya peserta diparingi swara liwat proses telaah sejawat tanpa mbukak identitas, adhedhasar kriteria pambiji sing wis ditemtokake sadurunge lan bisa diakses umum.
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