Evervess Soda Water Beverage
PepsiCo Design and Innovation
Hoahoa Takai Evervess Soda Water Beverage nā PepsiCo Design and Innovation Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own.
Toa o te tohu A' Design Award
Ko te hoahoa Evervess Soda Water Beverage nā PepsiCo Design and Innovation tētahi toa whai mana o te tohu Te Tohu Hoahoa Takai a A'. Kua riro i te hoahoa Evervess Soda Water Beverage te tohu A' Design Award i 2021, ā, e whakaaturia ana ki Packaging Design Winners i waenga i ētahi atu hoahoa mīharo. Tūhuratia ngā taipitopito o te kaupapa, tirohia ētahi atu mahi nā PepsiCo Design and Innovation, kia kitea ai he aha te hoahoa Evervess Soda Water Beverage i tū motuhake ai i ōna hoa whakataetae.
Mō te hoahoa Evervess Soda Water
Hoahoa Takai Evervess Soda Water Beverage nā PepsiCo Design and Innovation Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own. Kua riro i te hoahoa Evervess Soda Water te A' Design Award i te taumata Rino, he whakanuitanga whai mana i te A' Design Award & Competition. E kitea ana ngā whakaaro pakari me te hoahoa ngaio i ngā hoahoa taumata Rino, ā, ka kōwhiria e tētahi rōpū kaiwhakawā matua kia whakaputaina ki waenga i ngā mahi whai tohu, whai muri i te arotake mātauranga tōkeke, tika, i runga i te kounga me te wehe i te whakatoihara, e pōtitia ai ngā kaupapa kua tautapatia i raro i te tukanga arotake ā-hoa huna tuakiri, e ai ki ngā paearu aromatawai kua whakatakotoria i mua, e wātea ana hoki ki te marea.
He hoahoa anō nā PepsiCo Design and Innovation
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Te Kairangi Hoahoa o te Rā
Te Kaihoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi kaihoahoa tino pūmanawa hei Kaihoahoa o te Rā, he tangata e waihanga ana i ngā hoahoa, ngā hua, ngā kaupapa me ngā whare taketake, auaha hoki. I tēnei rā, e harikoa ana mātou ki te whakaatu i tētahi o ngā kaihoahoa kairangi rawa o te ao, he tangata nā āna hoahoa e hanga te āhua o tā tātou wheako i te ao.
Te Uiui Hoahoa o te Rā Pānuitia ngā uiui me ngā kōrerorero hou mō te hoahoa, te auahatanga, te hangarau me ngā waihangatanga hou i waenga i ngā kairīpoata hoahoa me ngā kaihoahoa, ngā kaihoahoa whare me ngā kaiwhakahaere waitohu rongonui o te ao. Ākona me pēhea ngā kaihoahoa me ngā waitohu kua toa i te A' Design Award e whakatinana ai i te tino kairangi hoahoa.
Te Rōpū Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi rōpū hoahoa whai tohu, auaha, motuhake hoki hei Rōpū Hoahoa o te Rā. Tūhuratia ngā kaupapa taketake, tino auaha hoki a ngā rōpū hoahoa kairangi puta noa i te ao, i roto i te hoahoanga, te hoahoa pai, te kākahu huatau, te hoahoa whakairoiro me te rautaki hoahoa.
Te Hoahoa o te Rā Ia rā ka kōwhiri te A' Design Award & Competition i tētahi kaupapa hoahoa motuhake e whakaatu ana i te kairangi hoahoa hei Hoahoa o te Rā. I tēnei rā, e tino harikoa ana mātou ki te whakaatu i tētahi hoahoa whai tohu whakahirahira e whai hua ai te ao i tōna kairangi hoahoa.
Te Tōtara Hoahoa o te Rā He mea kōwhiri e te A' Design Award & Competition, ko te Tōtara Hoahoa o te Rā he whakanui i ngā kaihoahoa rongonui nā ā rātou hua me ā rātou kaupapa kairangi e pai ake ai tō tātou ao, e whai hua, e ahu whakamua ai te pāpori. Tūhuratia ngā kōpaki mahi a ngā kaihoahoa o te taumata ā-ao, ngā kaihoahoa whare rongonui me ngā kaiwhakanao whakaaro hou.
Te Whakaaturanga Kaihoahoa o te Rā Ia rā ka whakanuia e te A' Design Award & Competition tētahi kaihoahoa tino kairangi, kaihoahoa whare rongonui, kaiārahi auaha, kaiwhakanao whakaaro hou rānei hei Whakaaturanga Kaihoahoa o te Rā, nā te kounga o āna mahi i kōwhiria ai hei tauira whakahirahira o te hoahoa pai. Tūhuratia ngā kōpaki hoahoa whai tohu.
Te Whakaaro Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi whakaaro hoahoa hou, ariā auaha rānei, e kitea ai te whakaaro taketake me ngā rongoā whaihua, hei Whakaaro Hoahoa o te Rā. Tūhuratia ngā ariā whai tohu mīharo, ngā huarahi auaha me ngā wawata whakaaweawe puta noa i te ao.
Te Waitohu Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi waitohu whakahirahira e aratakina ana e te hoahoa hei Waitohu Hoahoa o te Rā, me te tūhura i te tuakiri, te wawata auaha, ngā hua me ngā kaupapa rangatōpū a ngā hinonga me ngā whakahaere auaha. Tūhuratia ngā waitohu whai tohu me ā rātou hoahoa whakahirahira.
Te Ia Hoahoa o te Rā Ia rā ka tūhura te A' Design Award & Competition i tētahi ia hoahoa taketake hei Ia Hoahoa o te Rā, me te whakaatu i ngā kāhua e puea ake ana, ngā āhua rerehua e panoni ana me ngā ahunga auaha hou i roto i te hoahoanga, te kākahu huatau, te toi, te whakairoiro, ngā hua me ētahi atu mahi. Tūhuratia ngā ia hoahoa hou i tēnei rā.
E ngā kaihoahoa, ngā kaihoahoa whare me ngā waitohu: e tika ana kia whakaaturia ā koutou mahi ki Packaging Design Winners.
Tukuna tō hoahoa pai rawa i tēnei rā kia uru ki ngā mahi whai tohu e whakaaturia ana ki Packaging Design Winners.
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