Off the Eaten Path Packaging
PepsiCo Design and Innovation
Pilluchina Kamay Off the Eaten Path Packaging ruwaq: PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
Premiota llalliq: Quri A' Design Award
Off the Eaten Path Packaging nisqa diseño, ruwaqnin PepsiCo Design and Innovation, kay premiopa llalliqnin kachkan: A' Pilluchina Kamay Yupaychay. Off the Eaten Path Packaging nisqaqa 2020 watapi kay premiota chaskirqan: Quri A' Design Award, hinaspa Packaging Design Winners nisqapi huk sapaq diseñokunawan kuska rikuchisqa kachkan. Proyectomanta aswan sut’i willayta riqsiy, kay ruwaqpa huk llamk’ayninkunatapas riqsiy: PepsiCo Design and Innovation, hinaspa kay diseñopa imarayku hukkunamanta aswan qhawarikuyninta yachay: Off the Eaten Path Packaging.
Kay diseñomanta: Off the Eaten Path
Pilluchina Kamay Off the Eaten Path Packaging ruwaq: PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Off the Eaten Path nisqa diseñoqa kay premiota chaskirqan: Quri A' Design Award, A' Design Award & Competition nisqapi aswan hanaq yupaychaykunamanta huknin. Quri A' Design Award nisqa premiota llalliq diseñokunaqa kikinmanta paqarichisqa, allin takyachisqa yuyaykunata sapaq musuqyachiywan huñunku; hatun juradom llalliqkunata akllan, sapa t’aqapi sapaq llamk’aykuna kasqankurayku. Chanin, allin ruray kamachiykunaman hina, llamk’aypa allin kayninman sayasqa hinaspa sapanchasqa yachaywan qhawapasqam kanku; llallinapaq qillqachisqa llamk’aykuna masinkunaq sutinkunata mana riqsispa qhawapayninman hina akllasqa kanku, ñawpaqmantaraq takyachisqa hinaspa llapanpaq kichasqa chaninchay tupukunawan.
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Kunan P’unchawpa Ancha Allin Diseñon
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Kunan P’unchawpa Diseño Rimanakuy Diseñomanta willakuqkunawan hinaspa pachantinpi riqsisqa diseño ruwaqkunawan, wasi kamachiqkunawan, marca kamachiqkunawan rurasqa qhipa tapunakuykunata hinaspa rimanakuykunata ñawinchay, diseño, kamay atiy, tecnología hinaspa musuqyachiymanta. A' Design Award premiota llalliq diseño ruwaqkuna hinaspa marcakuna imayna ancha allin diseñota rurasqankuta yachay.
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Kunan P’unchawpa Diseño Sapa p’unchaw A' Design Award & Competition nisqaqa diseñopa ancha allin kayninta rikuchiq sapaq proyectota Kunan P’unchawpa Diseño hinata rikuchin. Kunanqa kusisqam huk ancha allin premiasqa diseñota rikuchiyku; diseñonpa sumaq kayninwan allin tikrayta paqarichin.
Kunan P’unchawpa Yupaychasqa Diseño Ruwaq A' Design Award & Competition nisqapa akllasqan, Kunan P’unchawpa Yupaychasqa Diseño Ruwaq nisqaqa hatun yupaychayniyuq diseño ruwaqkunata riqsichin; ancha allin rurasqankunawan hinaspa proyectonkunawan pachanchikta allinyachinku, llaqtakunata yanapaspa hinaspa ñawpaqman apaspa. Pachantinpi riqsisqa diseño ruwaqkunaq, ancha riqsisqa wasi kamachiqkunaq hinaspa musuqyachiqkunaq diseño llamk’ay huñunkunata qhawariy.
Kunan P’unchawpa Qhawarichisqa Diseño Ruwaq Sapa p’unchaw A' Design Award & Competition nisqaqa huk chiqap sapaq diseño ruwaqta, ancha riqsisqa wasi kamachiqta, kamay atiyniyuq pusaqta utaq musuqyachiqta Kunan P’unchawpa Qhawarichisqa Diseño Ruwaq hinata riqsichin. Llamk’ayninkunaqa allin kayninkuman hina akllasqa kanku, allin diseñopa ancha allin rikuchinankuna kasqankurayku. Premiasqa diseño llamk’ay huñunkunata qhawariy.
Kunan P’unchawpa Diseño Yuyay Sapa p’unchaw A' Design Award & Competition nisqaqa ancha musuqyachiq diseño yuyayta utaq kamay atiyniyuq umanchayta Kunan P’unchawpa Diseño Yuyay hinata rikuchin; kikinmanta paqarichisqa yuyayta hinaspa ruraypi yanapaq allichaykunata qhawarichin. Pachantinpim musphachiq premiasqa umanchaykunata, musuq ruray ñankunata hinaspa kallpachaq ñawpaq qhawaykunata riqsiy.
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Pachantinpi riqsichikunapaq wakichisqachu kachkanki?
Kunan diseñoykita A' Design Awards nisqaman llallinapaq qillqachiy hinaspa Packaging Design Winners nisqapi pachantinpa aswan allin diseñonkunawan kuska kachun.
Kunan Qillqachiy