Mtn Dew AMP Game Fuel Launch Packaging
PepsiCo Design and Innovation
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Mtn Dew AMP Game Fuel Launch Packaging ᱛᱮ PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.
ᱨᱩᱯᱟ A' Design Award ᱡᱤᱛᱠᱟᱹᱨ
Mtn Dew AMP Game Fuel Launch Packaging, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ: PepsiCo Design and Innovation, ᱫᱚ A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮ ᱡᱤᱛᱠᱟᱹᱨ ᱠᱟᱱᱟ. Mtn Dew AMP Game Fuel Launch Packaging ᱫᱚ 2020 ᱨᱮ ᱨᱩᱯᱟ A' Design Award ᱧᱟᱢ ᱠᱮᱫᱟ ᱟᱨ Packaging Design Winners ᱨᱮ ᱮᱴᱟᱜ ᱩᱞᱞᱮᱠᱷᱡᱚᱜᱽ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱥᱟᱶ ᱩᱫᱩᱵ ᱟᱠᱟᱱᱟ. ᱯᱨᱚᱠᱚᱞᱯᱚ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱯᱟᱲᱦᱟᱣ ᱢᱮ, PepsiCo Design and Innovation ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱧᱮᱞ ᱢᱮ ᱟᱨ ᱵᱟᱰᱟᱭ ᱢᱮ ᱪᱮᱫᱟᱜ Mtn Dew AMP Game Fuel Launch Packaging ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱡᱟᱜ ᱯᱨᱚᱛᱤᱡᱳᱜᱤᱠᱚ ᱠᱷᱚᱱ ᱱᱤᱡ ᱟᱞᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨᱟ.
Mtn Dew AMP Game Fuel Launch ᱵᱟᱵᱚᱛ
ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Mtn Dew AMP Game Fuel Launch Packaging ᱛᱮ PepsiCo Design and Innovation Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers. Mtn Dew AMP Game Fuel Launch ᱫᱚ A' Design Award & Competition ᱨᱮ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ ᱢᱟᱱᱚᱛ ᱧᱟᱢ ᱠᱮᱫᱟ: ᱨᱩᱯᱟ A' Design Award. ᱨᱩᱯᱟ A' Design Award ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱨᱮ ᱱᱟᱶᱟ ᱥᱚᱪ ᱥᱟᱶ ᱩᱥᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ. ᱢᱟᱨᱟᱝ ᱵᱤᱪᱟᱹᱨᱤᱭᱟᱹ ᱫᱚᱞ ᱫᱚ ᱱᱭᱟᱭᱯᱩᱨᱱᱚ, ᱱᱤᱛᱤᱥᱚᱢᱢᱚᱛ, ᱜᱩᱱ ᱟᱫᱷᱟᱨᱤᱛ ᱟᱨ ᱯᱚᱠᱠᱷᱚᱯᱟᱛ ᱵᱮᱜᱚᱨ ᱥᱮᱪᱮᱫᱤᱭᱟᱹ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱛᱟᱭᱚᱢ, ᱱᱤᱡ ᱱᱤᱡ ᱛᱷᱟᱠ ᱨᱮ ᱥᱮᱨᱮᱥ ᱡᱚᱢᱟ ᱠᱟᱹᱢᱤ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣᱟᱭ. ᱱᱚᱶᱟ ᱨᱮ ᱧᱩᱛᱩᱢ ᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱫᱚ ᱢᱟᱲᱟᱝ ᱠᱷᱚᱱ ᱛᱷᱤᱨ ᱟᱨ ᱥᱟᱱᱟᱢ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱟᱱᱛᱮ ᱢᱩᱞᱭᱟᱹᱝᱠᱚᱱ ᱢᱟᱱᱚᱠ ᱨᱮ, ᱩᱠᱩ ᱧᱩᱛᱩᱢ ᱛᱮ ᱥᱟᱱᱟᱢᱟᱱ ᱯᱮᱥᱟᱫᱟᱨ ᱧᱮᱞᱵᱤᱰᱟᱹᱣ ᱦᱚᱨᱟ ᱦᱚᱛᱮᱛᱮ ᱵᱷᱳᱴ ᱧᱟᱢᱟ.
PepsiCo Design and Innovation ᱨᱮᱭᱟᱜ ᱟᱨᱦᱚᱸ ᱰᱤᱡᱟᱭᱤᱱ
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ᱛᱮᱦᱮᱧᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱩᱞ ᱟᱨ ᱱᱟᱶᱟ ᱥᱚᱪ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ, ᱯᱨᱚᱠᱚᱞᱯᱚ ᱟᱨ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ ᱥᱤᱨᱡᱟᱹᱣᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱦᱩᱱᱟᱹᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱛᱮᱦᱮᱧ ᱟᱞᱮ ᱠᱩᱥᱤ ᱛᱮ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱱ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱢᱩᱫ ᱨᱮ ᱢᱤᱫ ᱦᱚᱲ ᱟᱢ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩ ᱠᱟᱱᱟᱞᱮ, ᱚᱠᱚᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱹᱭᱠᱟᱹᱣ ᱦᱚᱨᱟ ᱛᱮᱭᱟᱨᱟ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱷᱚᱵᱚᱨᱤᱭᱟᱹ ᱟᱨ ᱚᱛᱱᱚᱜᱽ ᱡᱚᱲᱟ ᱧᱩᱛᱩᱢᱟᱱ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱵᱨᱟᱱᱰ ᱵᱮᱵᱚᱥᱛᱷᱟᱯᱚᱠ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱰᱤᱡᱟᱭᱤᱱ, ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮ, ᱛᱚᱠᱱᱤᱠ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱ ᱵᱟᱵᱚᱛ ᱱᱟᱶᱟ ᱥᱟᱠᱷᱭᱟᱛᱠᱟᱨ ᱟᱨ ᱜᱟᱞᱢᱟᱨᱟᱣ ᱯᱟᱲᱦᱟᱣ ᱢᱮ. A' Design Award ᱡᱤᱛᱠᱟᱹᱨ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱟᱨ ᱵᱨᱟᱱᱰᱠᱚ ᱪᱮᱞᱮᱠᱟ ᱵᱤᱥᱤᱥᱴᱚ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱟᱹᱜᱩᱭᱟ, ᱚᱱᱟ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ, ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ, ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱥᱮᱨᱮᱥ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚᱞ ᱠᱚᱣᱟᱜ ᱟᱹᱰᱤ ᱢᱩᱞ ᱟᱨ ᱥᱤᱨᱡᱚᱱ ᱫᱟᱲᱮᱟᱱ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ, ᱯᱷᱮᱥᱚᱱ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱣᱥᱚᱞ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ A' Design Award & Competition ᱦᱚᱛᱮᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱫᱚ ᱚᱱᱠᱚ ᱠᱤᱸᱣᱫᱚᱱᱛᱤ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ, ᱚᱠᱚᱭᱠᱚ ᱟᱠᱚᱣᱟᱜ ᱥᱮᱨᱮᱥ ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱯᱨᱚᱠᱚᱞᱯᱚ ᱛᱮ ᱥᱟᱶᱛᱟ ᱨᱮᱭᱟᱜ ᱦᱤᱛ ᱟᱨ ᱞᱟᱦᱟᱱᱛᱤ ᱠᱚ ᱟᱹᱜᱩᱭᱟ ᱟᱨ ᱟᱵᱚᱣᱟᱜ ᱚᱛᱱᱚᱜᱽ ᱟᱨᱦᱚᱸ ᱱᱟᱯᱟᱭ ᱠᱚ ᱵᱮᱱᱟᱣᱟ. ᱵᱤᱥᱣᱚᱥᱛᱚᱨᱤᱭ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱥᱟᱹᱨᱤ ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ, ᱧᱩᱛᱩᱢᱟᱱ ᱥᱛᱷᱚᱯᱚᱛᱤ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱟᱜᱩᱣᱟᱹ ᱥᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱵᱤᱥᱮᱥ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱞᱮᱠᱟᱭ ᱥᱟᱢᱟᱝ ᱟᱹᱜᱩᱭᱟ. ᱟᱡᱟᱜ ᱠᱟᱹᱢᱤᱠᱚ ᱫᱚ ᱜᱩᱱ ᱟᱫᱷᱟᱨ ᱛᱮ ᱱᱟᱯᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱤᱥᱴᱚ ᱫᱟᱹᱭᱠᱟᱹ ᱞᱮᱠᱟ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱚᱴᱯᱷᱚᱞᱤᱭᱳ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱩᱞ ᱥᱚᱪ ᱟᱨ ᱵᱮᱵᱷᱟᱨᱡᱚᱜᱽ ᱥᱚᱢᱟᱫᱷᱟᱱ ᱩᱫᱩᱜᱤᱡ ᱢᱤᱫ ᱟᱹᱰᱤ ᱱᱟᱶᱟ ᱥᱚᱪᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱥᱮ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱫᱷᱟᱨᱚᱱᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱜᱚᱴᱟ ᱚᱛᱱᱚᱜᱽ ᱨᱮᱭᱟᱜ ᱟᱠᱫᱟᱱᱫᱟ ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱫᱷᱟᱨᱚᱱᱟ, ᱱᱟᱶᱟ ᱦᱚᱨᱟ ᱟᱨ ᱯᱨᱮᱨᱚᱬᱟᱫᱟᱭᱚᱠ ᱱᱟᱡᱟᱨᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱵᱤᱥᱤᱥᱴᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱮᱱᱫᱽᱨᱤᱠ ᱵᱨᱟᱱᱰ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱨᱟᱱᱰ ᱞᱮᱠᱟᱭ ᱩᱫᱩᱵᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱤᱭᱟᱹ ᱩᱫᱽᱫᱚᱜᱽ ᱟᱨ ᱜᱟᱶᱛᱟ ᱠᱚᱣᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱡᱟᱨ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱨᱚᱠᱚᱞᱯᱚᱠᱚ ᱩᱯᱨᱩᱢᱚᱜᱟ. ᱥᱤᱨᱯᱷᱟ ᱧᱟᱢ ᱵᱨᱟᱱᱰ ᱟᱨ ᱟᱠᱚᱣᱟᱜ ᱢᱟᱨᱟᱝ ᱰᱤᱡᱟᱭᱤᱱᱠᱚ ᱧᱮᱞ ᱢᱮ.
ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱡᱟᱣ ᱢᱟᱹᱦᱤᱛ A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱢᱩᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱫᱚ ᱛᱮᱦᱮᱧᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟ ᱞᱮᱠᱟᱭ ᱩᱯᱨᱩᱢᱟ. ᱱᱚᱶᱟ ᱨᱮ ᱥᱛᱷᱟᱯᱚᱛᱭᱚ, ᱯᱷᱮᱥᱚᱱ, ᱪᱤᱛᱟᱹᱨ, ᱜᱽᱨᱟᱯᱷᱤᱠᱥ, ᱛᱮᱭᱟᱨ ᱡᱤᱱᱤᱥ ᱟᱨ ᱟᱨᱦᱚᱸ ᱟᱭᱢᱟ ᱛᱷᱟᱠ ᱨᱮ ᱩᱫᱚᱜ ᱠᱟᱱ ᱥᱮᱭᱞᱤ, ᱵᱚᱫᱚᱞᱚᱜ ᱠᱟᱱ ᱥᱩᱱᱫᱚᱨ ᱵᱩᱡᱷ ᱟᱨ ᱱᱟᱶᱟ ᱥᱤᱨᱡᱚᱱᱟᱱ ᱱᱟᱠᱷᱟᱠᱚ ᱩᱫᱩᱵᱚᱜᱟ. ᱛᱮᱦᱮᱧ ᱜᱮ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱷᱟᱨᱟᱠᱚ ᱵᱟᱰᱟᱭ ᱢᱮ.
ᱟᱥᱟᱫᱷᱟᱨᱚᱬ ᱡᱟᱦᱟᱱᱟᱜ ᱮᱢ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ?
ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱚᱛᱱᱚᱜᱽ ᱧᱮᱞ ᱚᱪᱚᱭ ᱢᱮ. Packaging Design Winners ᱨᱮ ᱩᱫᱩᱵ ᱞᱟᱹᱜᱤᱫ ᱟᱢᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱪᱟᱹᱨ ᱨᱮ ᱟᱹᱜᱩᱭ ᱢᱮ.
ᱩᱫᱩᱵ ᱨᱮ ᱵᱚᱞᱚᱱ ᱢᱮ