Off the Eaten Path Packaging
PepsiCo Design and Innovation
Dhizaini yePakejingi Off the Eaten Path Packaging na PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.
Yakahwina A' Design Award yeNdarama
Dhizaini ye Off the Eaten Path Packaging na PepsiCo Design and Innovation yakahwina mumakwikwi e Mubairo weA' weDhizaini yePakejingi. Dhizaini ye Off the Eaten Path Packaging yakahwina A' Design Award yeNdarama muna 2020 uye inoratidzwa pa Packaging Design Winners pamwe nemamwe madhizaini akasarudzika. Zivai zvose nezvepurojekiti, onai mamwe mabasa a PepsiCo Design and Innovation uye muone kuti dhizaini ye Off the Eaten Path Packaging inopfuura sei mamwe mabasa ari kukwikwidza.
Nezve Off the Eaten Path
Dhizaini yePakejingi Off the Eaten Path Packaging na PepsiCo Design and Innovation Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience. Dhizaini ye Off the Eaten Path yakahwina A' Design Award yeNdarama, chimwe chezvinhanho zvepamusoro-soro zverukudzo mu A' Design Award & Competition. Madhizaini anohwina A' Design Award yeNdarama anobatanidza pfungwa dzakadzama asati amboitwa pamwe ne kugona kunoshamisa mune zvekuvandudza, uye anosarudzwa nedare guru revatongi semabasa akasarudzika muzvikamu zvawo, mushure meongororo yezvidzidzo yakarurama, inotevedza tsika dzakanaka, yakavakirwa pakukodzera kwebasa uye yakazvimirira, umo mabasa akadomwa anovhoterwa pachitevedzwa ongororo inoitwa nedzimwe nyanzvi dzisingazivi mazita evagadziri, pachishandiswa zviyero zvekuongorora zvakatarwa kare uye zvinowanikwa kune veruzhinji.
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Unyanzvi hwepamusoro mudhizaini hwezuva
Mugadziri weZuva Zuva nezuva A' Design Award inoratidza mugadziri ane tarenda guru anogadzira madhizaini, zvigadzirwa, mapurojekiti nezvivakwa zvitsva zvine pfungwa dzake pachake, seMugadziri weZuva. Nhasi, tinofara kukuratidzai mumwe wevagadziri vepamusoro-soro pasi rose, ane madhizaini anoumba maonero nemararamiro edu munyika.
Hurukuro yeDhizaini yeZuva Verengai hurukuro itsva pamusoro pedhizaini, kusika, tekinoroji nekuvandudza pakati pevatori venhau dzedhizaini nevagadziri, vagadziri vezvivakwa nevatungamiriri vemhando vane mukurumbira pasi rose. Zivai kuti vagadziri nemhando dzakahwina A' Design Award vanounza sei unyanzvi hwakasarudzika mudhizaini.
Chikwata cheDhizaini cheZuva Zuva nezuva A' Design Award inoratidza chikwata chedhizaini chakasarudzika, chakahwina mibairo uye chine unyanzvi hwekusika nekuvandudza, seChikwata cheDhizaini cheZuva. Ongororai mapurojekiti asati amboitwa uye ane unyanzvi hukuru mumagadzirirwo ezvivakwa, dhizaini yakanaka, fashoni, dhizaini yemifananidzo nehurongwa hwedhizaini, kubva kuzvikwata zvepamusoro pasi rose.
Dhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza purojekiti yedhizaini yakasarudzika inoratidza unyanzvi hwepamusoro seDhizaini yeZuva. Nhasi, tinofara zvikuru kuratidza dhizaini inoshamisa yakahwina mubairo, inounza shanduko yakanaka kuburikidza neunyanzvi hwayo hwepamusoro.
Shasha yeDhizaini yeZuva Shasha yeDhizaini yeZuva, inosarudzwa ne A' Design Award & Competition, inopa rukudzo kuvagadziri vane mukurumbira vanoita kuti nyika yedu ive nani kuburikidza nezvigadzirwa nemapurojekiti avo epamusoro anobatsira nekusimudzira vanhu. Ongororai miunganidzwa yemabasa evagadziri vepamusoro pasi rose, vagadziri vezvivakwa vane mukurumbira nevagadziri vanounza zvitsva.
Mugadziri Anotariswa weZuva Zuva nezuva A' Design Award & Competition inopa mukana wakasarudzika kumugadziri ane unyanzvi hunoshamisa, mugadziri wezvivakwa ane mukurumbira, mutungamiriri wezvekusika kana munhu anounza zvitsva, seMugadziri Anotariswa weZuva. Mabasa avo anosarudzwa nekukodzera kwawo semienzaniso inoshamisa yedhizaini yakanaka. Ongororai miunganidzwa yemadhizaini akahwina mibairo.
Pfungwa yeDhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza pfungwa yedhizaini ine unyanzvi hukuru hwekuvandudza kana zano rekusika rinoratidza kufunga kutsva nemhinduro dzinoshanda, sePfungwa yeDhizaini yeZuva. Ongororai pfungwa dzinoshamisa dzakahwina mibairo, nzira itsva dzekuita zvinhu nezviratidzo zveramangwana zvinokurudzira kubva pasi rose.
Mhando yeDhizaini yeZuva Zuva nezuva A' Design Award & Competition inoratidza mhando yakasarudzika inokoshesa dhizaini seMhando yeDhizaini yeZuva, ichiongorora kuzivikanwa kwayo, chiono chayo chekusika, zvigadzirwa nemapurojekiti emakambani nemasangano anounza zvitsva. Zivai mhando dzakahwina mibairo nemadhizaini adzo makuru.
Maitiro eDhizaini eZuva Zuva nezuva A' Design Award & Competition inoongorora maitiro matsva edhizaini seMaitiro eDhizaini eZuva, ichiratidza zvitaera zviri kusimukira, maonero erunako ari kuchinja nenzira itsva dzekusika mumagadzirirwo ezvivakwa, fashoni, umhizha, mifananidzo, zvigadzirwa nezvimwe zvakawanda. Zivai maitiro matsva edhizaini nhasi.
Magadzirira kuwana rukudzo pasi rose here?
Domerai dhizaini yenyu nhasi mumakwikwi e A' Design Awards, muve pakati pemadhizaini akanakisisa pasi rose pa Packaging Design Winners.
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